This way sales can be increased for example if a high profile celebrity was on the front cover of a magazine, the magazine may sell more copies whereas if a lower profile celebrity were on the front cover of the magazine the sales of the magazines may stay the same or may lower.
There are many different types of light that are used commonly by new photographers and experienced photographers alike. Newer photographers will most likely use natural light or potentially a portable flashgun. Whereas more experienced photographers who use photography for professional purposes will use flash lighting, studio lighting, reflectors and natural light.
They will measure the colour temperature given by the light source which will be warm or cold and is recorded in degrees Kelvin. Flash: there is 3 separate types of flash which include portable can be freely moved around , hand held or studio flash.
Studio Lighting: photographers working within a studio have the opportunity to use a tungsten halogen bulb which provides the photographer with an image with a higher colour temperature, LEDs which stands for Light Emitting Diodes, Soft-boxes which are used to make the light seem less harsh on the subject and HMIs which stands for Hydrargyrum Medium-Arc Iodide.
Reflectors: reflectors can be used in many different ways including adding drama to a shot, highlighting hair in an outdoor shot, block light and bounce flash. Natural Light: often used as it is the cheapest form of light. Photographers will use this form of lighting as it makes the subject more flattering, less daunting and more natural. Colour Temperature: low colour temperature provides a warmer light red to yellow light whereas high colour temperature provides a cooler light blue light.
It is meaured in degrees kelvin. Tripod: it can be moved around easily without it being damaged in any way. There are 3 legs supporting a platform where a camera is slotted in securely, this provides stability and the camera is able to focus on the subject of the photograph more easily.
Monopod: it is used to support and balance the camera, it gives the photographer more control of the cameras position for the photographer. Handheld: if a camera is held like this, there might be a slight blur in the photograph- this can look professional but can also look unprofessional.
Drone: generally drones are connected to devices that we as photographers control from the ground. On the handheld device there is a small screen showing what the image will look like after the shot is taken, it is live. Also on the handheld device there will be buttons and knobs which can be moved around ready to position the drone ready to take the photograph.
Digital Photography can be used in magazines and e-magazines on the front cover showcasing events captured by the paparazzi. Newspapers and E-Papers, where it is commonly used for a front page as a way to gain attention it is commonly used for editorial or celebrity stories. Digital Photography is used in books and e-books. It is most common on front covers, in textbooks, travel guides and in instructional books. Digital Photography is often used for webpages as a way to deliver a message to the creators audience.
Interactive Publications such as moving displays, computer generated imagery CGI and in galleries, interactive guides and on digital posters.
Digital Photography is also used for individual clients portraits and weddings. Generally the photographer will try to get to know their subject, making the subject feel comfortable. This way the photograph looks more emotional. Digital Photography is used to anchor written publications, it is a way to reinforce the written word.
It is used for marketing purposes for example a way to promote a product through the use of posters, leaflets and advertisments. Another way of promoting a business yet still using digital photography is through the use of brochures and interactive screens. Digital Photography tells a story through the use of photojournalism and documentries which generates interest in a business or raises public awareness of a business, charity campaigns, road safety campaigns and public health campaigns.
Photography communicates with its viewers different emotions and moods, a narrative, the photographers ideas plus there is mostly a message whether hidden or not. For example in the image below there is a clear message which is to stand up to violence against girls. Digital Photography increases sales for example if on a front cover, a well known celebrity is pictured or an interesting photograph takes centre stage, people will be more likely to purchase it.
Tips To Improve Your Photography. From a digital camera or a smart device files are transferred onto a computer hard drive and sometimes onto cloud storage. The files are compressed either making it lossless or lossy.
Lossless is where no information or detail is lost from a file when it is saved. TIFF is lossless. A JPEG file is lossy meaning it loses important details. Finally RAW files also referred to as a digital negative are lossless.
You can follow the same steps for a smart device but if there is no memory card which will be accepted by the card reader, the best option is to use the usb method; connecting smart device to computer. Files can be saved onto a hard drive but it is best if you put the files into a named folder and if required change the file name. They can also be saved onto cloud storage where it is accessible from a range of devices, as long as there is a watermark certifying it cannot be copied, and no one else can claim ownership of the file.
When you manipulate an image you can remove unwanted material and resize images. You can also convert and compress files. Photo manipulation is where a person transforms or alters a photograph using different software applications. Software application varies for example there are professional applications and basic software most often used by casual users. When a photograph is edited digitally it usually comes from a digital camera such as a DSLR and is transferred to a computer.
Technical Retouching is where colours are adjusted, contrast is adjusted, adjustment of white balance, adjustment of sharpness and the removal of digital noise, elements or visible flaws on skin or materials. Creative Retouching is used for commercial use as a way to make more sleek and interesting images for advertisements in the fashion, beauty or the advertising photography sectors. Types of advertising photography could include pack shots.
It is very useful for capturing a moment of high contrast which can be used for H. Follow Me My portfolio showcases various personal projects created throughout my career. Get in Touch charlottejstewart gmail. Send Me a Message Name required. Email required. Message required. Create your website with WordPress. Loading Comments Email Required Name Required Website.
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